My name is Haukur Guðjónsson and I’m an serial entrepreneur, mentor, speaker and investor from an adventurous island in the middle of the North Atlantic Ocean called Iceland. The name of my blog “Viking Entrepreneur” reflects the two main influences in my life. Firstly the fact that I am from Iceland, the country of fire and ice, birthplace of the vikings and just an overall fun place to be. Secondly, my passion in life is creating value, also known as being an entrepreneur. I find it extremely satisfying to see my ideas become a reality and actually make a difference to someone’s life.



I’ve been a very active mentor and speaker in the last few years, here are some of the events and organisations I’ve worked with.


I don’t invest in many companies but I work closely with the companies that I do invest in. My investment philosophy is very simple I look for two things. The first is that the startup is working on making the world a better place and the second is that the founder is a good person with ambition. Currently I am invested in the following company.



A mediation for VR startup. I’ve personally experienced the mental health benefits of meditating regularly and I believe that VR and meditation works really well together.



In the past years I have realised how important it is to have some adventures and truly experience life instead of just hiding behind a computer. Therefore I try to go out of my comfort zone regularly to experience something adventurous and fun. This has let me to becoming an member of the Icelandic search and rescue team where I have had to go very far out of my comfort zone.

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